The FTC says bloggers must be a little more transparent with their content...really? Do we need government bodies regulating what our relationships are with the products we use and endorse? Probably not.
With fines up to $11,000 an employee out seeding the intrawebs with great product reviews for his companies products is a liability. This will have far reaching effects in the corporate world as companies will now have to institute SM policies. This goes for SM use at work and at home. With one in three companies not adapting to the new social media reality, there are a lot of liabilities out there. In liability lies opportunity as "social media policy consultancy" will surely be the next hot gig.
A few questions. Why is there regulation of positive comments on goods and services but no regulation feedback is negative?When "AdSense" serves up a Toyota ad next to your blog about your new Tacoma, are you being compensated for your blog? When Dell sends you a rebate for that new computer you just purchased are you receiving compensation from the company and therefore must disclose this? Will Publishers Clearing House have to roll a disclaimer that "results are not typical" when air a commercial where they ding dong a winner's doorbell? If I read a blog post praising a product, and I don't see clear and conspicuous disclosure should assume this person is not masquerading?
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